Healthcare Human Factors (HHF) is a non-for-profit engineering and design firm located in Toronto General Hospital. HHF is composed of a team of engineers, researchers, designers, and strategists working together to transform healthcare so that it is intuitive, safe, and supportive.

Being embedded within the University Health Network (UHN), HHF is able to work closely with patients and providers to create change from within the healthcare system. The new logo represents the outward ripple effect of the positive change that HHF aims to create within healthcare, by putting patients and providers in the centre of every design and evaluation decision.