Mook Sang Dentistry is a small Ottawa-based dental clinic devoted to the care and comfort of their patients. It is a family-owned practice comprised of three generations of dentists – grandfather, father, and son. The logomark was designed to represent this family lineage with interwoven lines forming three sections within the tooth symbol. This symbolizes the ongoing legacy of dental expertise passed down through the generations.
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The brand identity honours the roots of Mook Sang Dentistry's practice while also feeling modern, joyful, approachable and timeless.